Transdemo Project: SIONNACH
This Advanced Motion Graphics project was called "transdemo": aka, we had to choose a target audience in a demographic other than our own, including gender. I went with men aged 45 - 65, and created the brand exclusively for the project. The fictitious company is called "Sionnach" (pronounced SHIN-ackh), which means "fox" in Gaelic. The story of the commercial was to follow the bottle through its perilous Highlands journey, throughout which it is watched over by its "spirit," the red fox itself, only to be discovered by a man out having an adventure. The message I was aiming to convey was that no matter your age, life can still be an adventure -- hence the tag "Adventure is Ageless." (Especially if you invest in a bottle of Sionnach!)